Understand how to evaluate risk and how to shift probabilities toward success for the new venture 4. Identify key variables, their interconnection, and their context in venture creation 3. Learn how to create, design, find, assess, and shape opportunities 2. Objectives Through this course, students should 1. Grades are given for class preparation and participation (30% of the final grade for the course), a project (30%), and two written reports analyzing case studies and making substantive recommendations and action plans in detail (each 20%, total 40%). The course involves case studies, exercises, and lectures by the instructor and guest speakers. Objectives of the course are to help students (1) understand and apply the strategic process of venture creation and (2) improve their skills in generating and finding ideas for new ventures, creating and identifying opportunities, evaluating venture proposals, designing and planning ventures, organizing resources, staffing ventures, building teams, communicating persuasively (in oral and written formats), and developing systems to control risk and enable growth. (The course uses the term entrepreneur to refer to the person leading and managing the venture creation process.) MGT 6165 takes a multidisciplinary approach to the theory and practice of venture creation.
While covering the venture creation and innovation process from conception to execution, the course emphasizes venture strategy for entrepreneurs, managers, and leaders.
Overview This course is about creating ventures that are (1) based on or enabled by technological innovation and (2) launched as startups or formed within companies. Jonathan Giuliano Office hours by appointment Venture Creation MGT 6165 Spring 2014 Course Syllabus Scheller College of Business Georgia Institute of Technology
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